Copywriter & Content Specialist
Everything needs to work together in your email. The subject line and pre-header (the first point of contact) should creatively emphasise your key message and persuade the customer to open the email, while the header and body of the email maintain your brand voice and tell a story. Remember, it's all about trust.
This leads nicely into the call to action, which you're probably familiar with by now. The call to action triggers the next stage in your customer's journey. Perhaps you want them to shop from a new collection or sign up for a membership programme. Either way, use active language and clearly explain what you want them to do. When accompanied by a 'Shop Now' or 'Sign Up Today' button, it leaves no guesswork.
Of course, these are just some of the basic elements of email marketing. With detailed A/B testing, research, and an experienced copywriter (like me), you can fine-tune your copy even more.
On this page, you will find examples of marketing emails I have written for clients across the luxury and fashion industries. Select an image below to learn more about the project, and read the full email.
