3. Product Pages

As e-commerce businesses continue reducing their physical stores and moving online, it’s more important than ever to ensure product pages are fully optimised for desktop and app.

It was once an in-store sales advisor's job to tempt the customer over to the checkout. But now it’s more often the responsibility of a product page. From a content perspective, bringing in an experienced digital copywriter is a surefire way to improve the online customer journey and boost sales.

The copywriter can ensure each product page has an on-brand SEO-rich product title, description and key features that are accessible and easy to digest. Additional sections like Frequently Asked Questions (FAQs) and reviews should give the customer the necessary information to make a purchase.

A content designer often supports the copywriter by providing up-to-date research and digital key learnings. However, fully optimising every element of a product page is a team collaboration, with input from merchandisers, product specialists, content management system (CMS) experts, and more.

Browse examples of product copy I've written for various businesses across the tech, retail and luxury spaces. Select an image to expand the content and find out more about each project.

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EE: Samsung Galaxy Z Fold6 Phone

I supported a large digital transformation project during a placement with tech and telecommunications company EE.

As lead content designer on the project, I collaborated with stakeholders and digital experts to help redesign the company’s Marketplace product pages.

Using guidance from the Web Accessibility, SEO, Product and Partnership teams, I transformed complex technical information into on-brand, customer-centred copy for over 200 products, including Apple, Beats, Meta, Samsung and Sony. Product pages comprised a product name, key features, product description, and sometimes, FAQs.

Select the link to read the live product page:

https://ee.co.uk/products/samsung-galaxy-z-fold6-sim-free

Or select the next link to read the PDF product page:

The Beats Pill Wireless Portable Bluetooth Speaker for EE. Product copy by Sabina Campbell copywriter.

EE: Beats Pill Wireless Portable Bluetooth Speaker

I supported a large digital transformation project during a placement with tech and telecommunications company EE.

As lead content designer on the project, I collaborated with stakeholders and digital experts to help redesign the company’s Marketplace product pages.

Using guidance from the Web Accessibility, SEO, Product and Partnership teams, I transformed complex technical information into on-brand, customer-centred copy for over 200 products, including Apple, Beats, Meta, Samsung and Sony. Product pages comprised a product name, key features, product description, and sometimes, FAQs.

Select the link to read the live product page:

https://ee.co.uk/products/atp-beats-pill

Or select the next link to read the PDF product page:

The Samsung Galaxy Book3 Pro 360 Laptop open screen and keyboard. Product copy by Sabina Campbell.

EE: Samsung Galaxy Book3 Pro 360 Laptop

I supported a large digital transformation project during a placement with tech and telecommunications company EE.

As lead content designer on the project, I collaborated with stakeholders and digital experts to help redesign the company’s Marketplace product pages.

Using guidance from the Web Accessibility, SEO, Product and Partnership teams, I transformed complex technical information into on-brand, customer-centred copy for over 200 products, including Apple, Beats, Meta, Samsung and Sony. Product pages comprised a product name, key features, product description, and sometimes, FAQs.

Select the link to read the live product page:

https://ee.co.uk/products/samsung-book3-pro-360-sim-free

Or select the next link to read the PDF product page:

Product copy for men's luxury swim shorts by Orlebar Brown and Automobili Lamborghini. Written by Sabina Campbell copywriter.

Orlebar Brown: Bulldog Bonded Automobili Lamborghini Logo Swim Shorts

These swim shorts are part of the exclusive Orlebar Brown collaboration with Italian luxury car designer Automobili Lamborghini. Combining SEO keywords and brand research with product guidance from the designers, I created 25 on-brand product descriptions for the luxury menswear designer.

Select the link below to read the product description.

Product copy for a men's swimwear rash guard by Orlebar Brown and Automobili Lamborghini. Written by Sabina Campbell copywriter.

Orlebar Brown: Bray Half-Zip Orlebar Brown & Automobili Lamborghini Logo Rash Guard

This Bray sports rash guard is part of the exclusive Orlebar Brown collaboration with Italian luxury car maker Automobili Lamborghini. Combining SEO keywords and brand research with product guidance from the designers, I created 25 on-brand product descriptions for the luxury menswear designer.

Select the link below to read the product description.

Product copy for men's luxury silk holiday shirt by Orlebar Brown and Automobili Lamborghini. Written by Sabina Campbell copywriter.

Orlebar Brown: Howell Automobili Lamborghini Hexagon Pattern Silk Shirt

This luxurious certified silk shirt is part of the exclusive Orlebar Brown collaboration with Italian car maker Automobili Lamborghini. Combining SEO keywords and brand research with product guidance from the designers, I created 25 on-brand product descriptions for the luxury menswear designer.

Select the link below to read the product description.

Copywriter & Content Specialist

3. Product Pages

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